Since there have been toys, every kid has fantasized about having conversations with their beloved doll or stuffed animal. The partnership between Barbie's parent company and an artificial intelligence company has made that dream come true.
Hasbro, owner of many well-known toys and games, has had some troubles bringing its portfolio into the digital age.
Why Barbie and Hot Wheels need digital makeovers to keep pace with their increasingly tech savvy users.
LEGO soon discovered that their incredible fan base not only contributes to their brand reputation, but could also be used in a very different way: Through crowdsourcing LEGO gets new product ideas directly from children’s (and adult’s) rooms, where millions of existing models are reassembled into new individual LEGO models every day.
