Disney is in a great position to win the Direct to Consumer fight.
The leader in media entertainment, Disney faces an existential crisis with the rise of digital streaming. With ~200,000 employees, established brands, and a business inextricably linked to the traditional system, how can Disney transform itself in today’s digital era?
Although Disney's ESPN has been the dominant player in sports content for decades, its slow reaction to digital video consumption trends and inability to monetize sports content as effectively as tech giants could see the king lose its crown in the years to come.
In 2014, Disney rolled out the MyMagic+ trip planning and guest-experience enhancing program for its Disney World theme parks in Orlando. At the heart of MyMagic+ were MagicBands (see picture below), wearable wristbands with RFID chips that could store guests’ […]