Giffgaff: the ‘mobile network run by you’

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Launched as an experiment in 2009, Giffgaff is now the third largest mobile virtual network operator in the UK (just behind Virgin Mobile and Tesco Mobile), but the only one run by its own customers. Some have believed it is a ‘bonkers’ mobile network, but it has survived and grown to £210 million revenue already in 2015

Glassdoor: Potentially littered with inaccurate and fabricated information?

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Glassdoor, a Yelp of job seekers, is fundamentally changing the way candidates hunt for jobs and companies recruit talent. Glassdoor is not only an aggregator of job openings, as sites such as Indeed and CareerBuilder often are, but it is also a user-generated content site of sorts, providing profiles of businesses based on millions of anonymous reviews and data points from current and former employees.

“Do us a flavor”: engaging the layperson in choosing Lay’s Chips flavors

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Since 2012, Frito-Lay, a division of PepsiCo, has been running an annual crowdsourcing campaign to determine new flavors for its Lay’s brand potato chips. Executives hoped to achieve a 3% bump in revenue from the campaign in its first year, but they achieved nearly 12%. Has PepsiCo cracked the code to engaging millennials in their (remarkably unhealthy) chips brand? If so, can they transfer these learnings to other snack food brands? And should they?