Brewing with a dash of Data and Analytics – Starbucks
Starbucks rides on DeepBrew (AI based tools) to keep operations efficient, free up time for partners, engage customers, and improve sales
Starbucks
Starbucks: Winning on rewards, loyalty, and data
Starbucks Rewards Program generates customer loyalty, increased revenue, and data for the company to create meaningful 1:1 relationships and personalized marketing efforts.
Starbucks’ secret ingredient: data analytics
Starbucks is one of the largest and best-known companies in the world, with over 27,000 stores and $22 billion in revenue last year[i]. And the secret ingredient to much of Starbucks’ success is its innovative use of data analytics. Data […]
Starbucks: a tech company or your neighborhood coffee shop?
Starbucks is using its digital platform to enhance your coffee buying experience while gaining revenue and customer loyalty.
Starbucks — Grinding Data
Coffee giant Starbucks has mounds of data, and they're putting it to good use marketing to customers and locating new stores.
Friend Not Foe: Starbucks Bets a Latte on Digital
For years, Starbucks has been a lonely example of how a traditional brick-and-mortar retailer can leverage digital innovations, rather than fight them. The company introduced mobile payment systems in 2009 and wireless charging stations in 2015, far before the technologies were commonly used. 2017 is no different. Starbucks continues to bet big on digital by integrating the in-store and digital customer experience and it’s paying off.
Starbucks: Brewing up a data storm!
Starbucks’ use of data from geographic information systems (GIS) allows the coffee chain to optimize store location, perhaps explaining why it’s feasible to have four Starbucks stores within a 1-mile radius in Harvard Square!
Getting your grande latte without the grande lines
Mobile ordering and payment app brews success for Starbucks.
Connectivity and Coffee
Starbucks is able to maintain its massive global position by investing in digital technologies like free wifi and a customer loyalty app