Starbucks is one of the largest and best-known companies in the world, with over 27,000 stores and $22 billion in revenue last year[i]. And the secret ingredient to much of Starbucks’ success is its innovative use of data analytics. Data […]
Starbucks is using its digital platform to enhance your coffee buying experience while gaining revenue and customer loyalty.
Coffee giant Starbucks has mounds of data, and they're putting it to good use marketing to customers and locating new stores.
For years, Starbucks has been a lonely example of how a traditional brick-and-mortar retailer can leverage digital innovations, rather than fight them. The company introduced mobile payment systems in 2009 and wireless charging stations in 2015, far before the technologies were commonly used. 2017 is no different. Starbucks continues to bet big on digital by integrating the in-store and digital customer experience and it’s paying off.
Starbucks’ use of data from geographic information systems (GIS) allows the coffee chain to optimize store location, perhaps explaining why it’s feasible to have four Starbucks stores within a 1-mile radius in Harvard Square!
Mobile ordering and payment app brews success for Starbucks.
Starbucks is able to maintain its massive global position by investing in digital technologies like free wifi and a customer loyalty app