Alexa: Your new roommate

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Until three years ago, only a lucky few had had the pleasure of controlling their homes (… and spaceships …) with their voice: Tony Stark and the crews aboard in Star Trek. Today, 16% of American households (or around 39 million people) have their own personal voice assistant in the form of a smart speaker [1].

Nest: Falling Into The Chasm

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Nest, thought of as being on the forefront of the Smart Home, has been struggling to cross the chasm and gain mass consumer adoption. Can the company rethink its strategy to deliver consumer value?