Upgrading the (Smart)House of Mouse for the Digital Age

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Disney has dominated the entertainment industry for decades but now struggles as the internet allows for new video services to disintermediate historical channels and directly form relationships with viewers. To succeed in this new arena, Disney will need to aggressive pursue these new opportunities, likely at the expense of its legacy business.

Data is King

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King is a video game development company that specializes in casual mobile games. The company’s commitment to data collection and utilization helped it generate roughly $2 billion in 2017 and have kept its most popular game, Candy Crush Saga, as the highest grossing iOS game 6 years after its launch.

Netflix: Your Data, Your Show, Your Experience

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Netflix has been the poster child of combining data-driven growth with creative choices. At its core, the Netflix big data approach to media has resulted in more personalized entertainment experiences for subscribers and better creative decision making.

Making Millions Playing Video Games

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Twitch is an online platform that gives video game steamers the ability to make money directly from the viewers they attract. Unlike many traditional content creators that must achieve a minimum size to attract ad buyers and corporate partners, or even YouTube content creators who require YouTube to sell ads on their behalf and sometimes don't see a direct correlation between views and revenues, Twitch streamers are able to form a direct relationship with their viewers and to easily monetize their popularity.