Activision Blizzard attracts hundreds of millions of gamers every month and has engagement levels that rival those of Facebook. As platform's continue to dominate the global economy, it is important ATVI leverages this amazing fan support to thrive in this new environment.
Disney has dominated the entertainment industry for decades but now struggles as the internet allows for new video services to disintermediate historical channels and directly form relationships with viewers. To succeed in this new arena, Disney will need to aggressive pursue these new opportunities, likely at the expense of its legacy business.
How will Legendary Entertainment continue to use data in the making of their films?
Disney is in a great position to win the Direct to Consumer fight.
When the disruptor becomes the disruptee: with the rapid rise of at-home streaming services like Peloton, will ClassPass be able to pivot and survive or will it go the route of Blockbuster post-Netflix?
The leader in media entertainment, Disney faces an existential crisis with the rise of digital streaming. With ~200,000 employees, established brands, and a business inextricably linked to the traditional system, how can Disney transform itself in today’s digital era?
King is a video game development company that specializes in casual mobile games. The company’s commitment to data collection and utilization helped it generate roughly $2 billion in 2017 and have kept its most popular game, Candy Crush Saga, as the highest grossing iOS game 6 years after its launch.
Netflix has been the poster child of combining data-driven growth with creative choices. At its core, the Netflix big data approach to media has resulted in more personalized entertainment experiences for subscribers and better creative decision making.
Twitch is an online platform that gives video game steamers the ability to make money directly from the viewers they attract. Unlike many traditional content creators that must achieve a minimum size to attract ad buyers and corporate partners, or even YouTube content creators who require YouTube to sell ads on their behalf and sometimes don't see a direct correlation between views and revenues, Twitch streamers are able to form a direct relationship with their viewers and to easily monetize their popularity.
Is it better to trust the wisdom of crowds in deciding what to watch?