Interesting post! Another way that some of the content providers are battling with multi-homing is by signing exclusive distribution contracts with specific distribution platforms (i.e. Twitch, YouTube or Facebook). By signing these agreements, the content providers and distribution platform providers are partnering to reduce the high level of multi-homing.
Great post! Another challenge OpenTable has is its ability to maintain restaurants in its ecosystem. In my personal experience, some restaurants (specifically trendy, upscale restaurants) are reluctant to allow for bookings on OpenTable because it tarnishes the exclusive brand of the restaurant. OpenTable will need to try and address this issue if it wishes to maintain higher end restaurants in its ecosystem.
Great post! I agree with you that Handmade at Amazon won’t be able to compete well with Etsy. Etsy is known for being a more “niche” platform where quality and creative products are preferred over efficiency and cost. Because of this, I think Etsy will still be able to command a significant market share against Amazon in this specific space.
Wow, very interesting post! I view this as a classic marketing issue. When I think of Juicero’s target customers, I think of health conscious individuals whose primary value proposition is to consume a healthy and fresh juice product. The product itself (with juice ingredients served in a pre-packaged pouches primarily) may inadvertently suggest to the consumer that the items are heavily processed – the complete opposite of healthy and fresh (even if this is not the case). I wonder if Juicero could have marketed the product differently to highlight the fresh nature of the ingredients, despite being in packaged juice packs. My view is that the clear issue is that the product is not aligned with the underlying value proposition of the target customers.
Great post, Kat! It’s interesting to see retail companies such as Starbucks mitigate the risk of declining in-store retail sales through the use of digital innovation. Another huge value opportunity for Starbucks will be in the information that it can gather from its customers that use the mobile app options. Starbucks will be able to further upsell customers through sending push alerts of advertisements for coffee and food items that they may enjoy based on their previous search information and interests. It’s exciting (but also frightening!) to see retailers gather so much information from their customers and use it to influence customer buying decisions.
Great post! I do agree that Netflix is a clear winner in the OTT media space. I do however feel that Netflix will have a difficult time competing against other players moving into the space – especially Disney following their acquisition of BAMTech and their recent decision to pull content from the Netflix library. Netflix also competes against other players like Hulu and Amazon through acquiring or creating content premier content which places severe pressure on the Company’s operating margins due to high content acquisition costs. Netflix is currently burning through cash, and I do wonder how viable the business model is when compared to other competitors (Disney, Amazon) that have healthier balance sheets and can withstand the continued cash outflows due to high content acquisition costs.