VR + physiotherapy
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Great post Yun. Who are their design house/ODM competitors, if any, and how close are they to NVIDIA’s hardware, software and multi-sided platform strategy?
NYTimes/digital newspaper where subscribe option removes ads is one example. The new paid Youtube offering is practically the same model as Netflix. I’d imagine there are equivalents of Angry Birds or other mobile games, offered in ad-supported/free or paid formats.
I’m trying to think of a work/business offering but I’m struggling.
Interesting point Yuval. It’s an interesting question whether optometrists duties can be performed through a VR headset. Contrary to my response to Chun and physical therapy, I think you may be onto something here. Unlike physical therapy, where a doctor is required for diagnosis and prescription of a treatment plan, an optometry device may be able to diagnose at least a base level of eye exams.
Perhaps there is a use case here in telemedicine or in disrupting complicated and expensive machinery at the optometrists office.
Chun, thanks for your comments. I view VR Physio as a supplemental tool for physical therapists, medical professionals and clients undergoing therapy. I do not see the product replacing a physical therapist or a medical doctor. One of the challenges that VR Physio is trying to solve is how boring and monotone PT can be. Activities are repetitive and boring. Clients often skip treatments and do not show up to PT appointments because of how boring activities can be. In my view, this product only works in partnership with medical professionals. Not sure of regulations in the space, but VR Physio is seeking some form of FDA clearance.
Interesting startup Yuval! You are spot on with the ‘advertiser’s dilemma’.
On first thought this compares to consumer product or auto placements in movies. I wonder what the right balance is between explicitly creating product ad filled worlds and simply inserting products in a VR environment and allowing for the customer to subconsciously or consciously discover product placement. I can imagine that this type of environment can polarize the user in a positive or negative direction (imagine what it would be like to have 10 mountain dews in 1 minute!)
If it were a binary decision, I’d put my money on a Netflix subscription content type model rather than ad products in a VR world. But then again, we, the customers hate paying so Vertebrae is right to follow the customer’s wallets (or lack of) and run a test in the form of a startup instead of paying attention to their stated preferences.
Interesting share! How much does IonVR’s tech mitigate VR sickness? Enough to give VR a chance to become a mainstream technology? Reading your and other VR posts on the DIGIT website, I ask myself if VR is a retro idea, rebuilt with modern technology, and a gap-filler until AR and holograms mature. Perhaps VR is similar to what function tapes and cassettes took, on the path to CDs, DVDs, SSDs and now AWS.
Satellite imagery has enabled a cost effective engineering and surveying ‘desktop’ work – examining features and topographies, prior to sending expensive personnel to the field. One application in using this technology is coastal engineering – examining coastal erosion and accretion. Although anyone can download Google Earth or use other easily available GIS applicaitons, care and diligence must be undertaken in analysis. GIS processing techniques such as orthorectification are required when examining satellite imagery requiring precision.
Being a bit skeptical about health insurance company’s intentions, in the wrong hands this tool could be used to discriminate against people with pre-existing health conditions or people with poor health. In economic terms, higher risk should be priced accordingly, but in the world of healthcare this raises questions. Would health insurance companies increase the price on everyone that does not use the fitbit? How would you prevent such practices?
Very timely discussion. On the topic of ‘likely voter’ models, I wonder if the political polling in the US took into account how young people did not show up to vote or start caring about Brexit until it was too late. On this note, I wonder how people in the 18 to MBA + 5 year range voted on both issues. I also wonder how results correlated according to household internet access and main news source.
538 has an interesting presidential approval meter on the main page, which is aggregated and weighted across multiple polling sources according to 538’s judgment. It is an interesting way to see instant increase or decrease of approval numbers, post an important presidential decision, action or communication.
Referring to my reply to Carolin, most winning bidders end up being educated designers (48% masters, 36% bachelors). I think you are right on the “stamp”/CYA aspect of consulting/difference with a crowd marketplace like ArcBazar, although I do think that being a top-rated designer/design studio does add credibility and selection bias for the client. It would be an interesting test to run whether companies that have won multiple competitions in the past have an inherent advantage over companies/bidders with significantly less/nil experience.
I’m not sure there is any credibility floor required, however, 48% of winners have a Master’s degree, 36% of winning bidders have a Bachelor’s degree. Architecture is an incredibly experience intensive education/skillset so these numbers should not be surprising.
On minimum requirements, ArcBazar markets’ itself as an ideas marketplace, where the client can here a local firm post competition to ensure compliance with local laws.
Very curious article. Microsoft would have done well to hire/incentivize its’ 14 year old XBox gamer community to break the bot before releasing it out to the public without restraint. On the other hand, from a PR perspective, the bot did what it was intended to do and also garnered Microsoft PR and acclaim on AI/ML.
I think as a non-paid requirement to access job salary info, glassdoor requires a review of a current or former employer. That being said, there is no cross-verification or company email address required.While it is possible to create multiple accounts to decrease or increase a company’s rating, I believe that for larger companies the average is true and that a good mix of reviews will be available
Interesting perspective on increased competition killing off the need for ‘average joes’ to upload their content online. Perhaps a gamification/badge system geo-tagged as an explorer’s path/map could encourage more footage upload. Machine learning could help sort through videos for the 4 seconds of excitement in each one and improve content quality.
Do you think facebook, twitter and other social media sites have / have not thought of this idea previously? How does this idea relate to facebook’s check in feature?
In my IFC China course this past January, a visiting professor went to buy us noodles from a street vendor in Shenzhen while I grabbed a table at the local coffee shop. Sporting a giant wok, noodles, a wooden spoon, a propane canister and a moped the street vendor did not accept cash, but only WeChat payment functionality. Very intriguingly, the street vendor’s target customer was everyone from blue-collar early morning construction workers to late-night party goers. WeChat united and made life easier for them all.
Very interesting entertainment industry development. I had not checked on Twitch in a couple of years and was impressed by the number of total and active users on the platform. Do you see Twitch expanding beyond streaming and challenging gaming platforms such as Steam (who has made streaming company acquisitions)?
My understanding is that part of the reason Amazon has moved to creating its’ in-house logistics ops from factory to last-mile has been that carriers UPS, FedEx have struggled to deliver and meet Amazon’s on customer promise (e.g. Prime 2 day delivery). Do you think UPS taking on this strategy will create significantly more work? If so, how can they create the additional capacity?
Interesting story of take-over from a dominant position – DIGIT simulation should take note about having more than two companies in the simulation ^^.
What was the secret sauce of Kakao & Gplay store? An awesome Kakao product & high network effects? No need to register an email address? How do you think SKTelecom could have countered this market entry strategy effectively?
Wow, what a time machine post! I remember playing multiplayer Unreal a long time ago. Very interesting pivot to an physics engine platform, as opposed to a remaining a product/game company. If I recall correctly, Unreal’s video graphics were not compelling but the physics engine was definitely fast-paced. What do you think Unreal’s prospects for survival are outside the top 5 engine providers? Is an acquisition the only way to succeed as Unreal?
Where does Valve’s “Source” engine fall into this mix?
Good points Danny – XBox and PS4’s part strategy is to have exclusive games to the platform (e.g. like Microsoft’s Halo franchise). Steam hardware is a bit early in the game. Valve/Steam are experimenting with PC relays to the big screen, as well as with stand-alone console format Steam machines.
That being said, Xbox is innovating to stay relevant with a subscription like model similar to Spotify or Netflix: http://gizmodo.com/xboxs-new-gaming-subscription-is-just-what-the-struggli-1792821461.
Interesting how gaming is the fastest growing entertainment industry segment. Do you foresee a future of more interactive entertainment? For example a combination of movies and video games similar to choose your own adventure books?
Brad, take a look at Hearthstone for mobile. Although not quite as fast moving a game as some of Valve’s PC/Steambox multiplayer games, it is a small step forward for mobile gaming.
Yes to both questions! Hearthstone, one of Blizzard’s most popular games has been making more money from its’ mobile users than its’ PC users (http://toucharcade.com/2015/07/22/hearthstone-mobile-earnings-surpass-desktop/). However, in the question of competitive cross-platform competition, PC gamers have been considered superior than other platform gamers (e.g. XBox). One of the reasons for Hearthstone’s success has been its’ design for the touchscreen.
On the question of tools, I believe Steam already has productivity applications including design, animation and video production. Steam still weighs heavily towards games, however.
Interesting post Yi. Personally, having taking 3 HBX courses. I remain skeptical about the value add compared to more cost effective course platforms such as Coursera, EdX & MIT Opencourseware. The HBX course set does not compare to a HBS MBA or an MBA from a top program. At the same time, the course is a few times more expensive than Coursera or similar certificate programs. HBX can be perceived as a ‘fast follower’ and disruption prevention response to outfits such as Coursera and their offerings. I don’t see any unique differentiators of the HBX course system when compared to other open online course systems and accordingly I see minimal long term impact.
It seems Amazon has relayed learnings from its’ warehouse business to grocery stores. This operational efficiency does not seem to exist outside of Amazon’s grocery store, comparing to stores such as Kroger, Safeway and Whole Foods.
Decreasing time out of the shopping experience is equivalent to decreasing the pain of grocery shopping. Long, awkward and painful waits in the grocery checkout line have been eliminated.
I agree with you that this outcome would not have been possible at an organization that does not enable new and disruptive approaches. Amazon seems to have gotten the operational side of things right.
Very positive article in Danske Bank’s direction. A strong case is made for Danske Bank, it’s mobile payment platform and associated innovation center
Taking a skeptical view, it seems like Danske Bank is copying what successful startups have done outside of Denmark. Paypal was founded in 1998, providing free and secure payments online. Fast forwarding 14 years to 2012 I don’t think Danske Bank would have succeeded had it not been in a fragmented market such as Denmark. At a quick glance, innovation in the context of Danske Bank seems to be a ‘fast follower’ approach.