What is the Future of VR?

April 28, 2017

April 28, 2017

Read The Full Prompt

Virtual reality (VR) has become a hot area of the high-technology industry. The  ecosystem consists of multiple groups of participants including:

  • device manufacturers (e.g., headset manufacturers)
  • content providers (e.g., VR game producers)
  • platforms (e.g., Google and Facebook)
  • suppliers (e.g., lens manufacturers)
  • companies applying VR in different usage scenarios (e.g., VR in education or healthcare)

For this final assignment, please read this background note of the industry to get an overview of the industry. Pick a participant group from the above list and then pick a company within this group (the company does not need to be discussed in the background note). Create an approximately 500-750 word post. In your blog post, briefly describe this company’s current value creation and capture strategies and leverage your learning from the course to make recommendations on how the company can grow its business further.

Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Responses (94)

Vertebrae – The Advertising Platform for VR
YuvalG
Posted on April 16, 2017 at 1:10 pm
Consumers don't like to pay. But they don't like banners either. Vetebrae allows developers to monetize their content by seamlessly integrating Vertebrae's pioneering Virtual Reality ad units and analytics into interactive VR experiences and 360° videos.
Facebook mind reading: the ultimate VR/AR interface
Meili
Meili
Posted on April 23, 2017 at 7:35 pm
Mind reading is a powerful method of allowing users to control VR/AR environments. Facebook is getting in on this game. They have a head start on the tech but what’s the best way for them to capture this opportunity in [...]
Penrose Studios: The Pixar of VR?
NP
Posted on April 25, 2017 at 9:31 pm
Penrose Studios wants to be known as the Pixar of VR animated content. It has a good start, but will it capitalize on its first mover advantage?
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