Managing Digital Crowds

March 21, 2017

Read The Full Prompt

In this module we have examined how firms can leverage digital technologies to harness the power of collective intelligence from the crowds to tackle a range of problems such as innovation problems and funding startups. For this assignment you have three options:

1 – Pick one industry where no firms have leveraged crowds, and come up with a crowd-based business model that may potentially transform the industry. Describe how you plan to create and capture value. Explain why the crowd will participate, and why your crowd-based model is better than the current model employed by the incumbents.

2 – Describe a company that is using crowds (external or internal) in an innovative manner. Describe how they incentivize participation and manage the crowd. What are the challenges? Describe how value creation and value capture occur, and the growth potential of this business.

3 – Companies often struggle with crowds as well. Describe failed crowdsourcing efforts and explain how and why the company failed. Given what you have learned in the course, what would you do differently?

Create an approximately 500-750 word post to make your contribution by 6pm on March 20. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Please prepare a two minute pitch about your blog entry before the class.

Submitted (92)

Crowdsourcing AI at Drift: Does Analyzing Crowdsourced Information Actually Make Bots Smarter?
Ellen DaSilva
Last modified on March 12, 2017 at 7:40 pm
The proliferation of chatbots over the last two years has made life easier for some people. But are these bots really learning from their crowdsourced data inputs to make the outcome better for all users?
Frito-Lay’s Do Us a Flavor Contest
Julia
Posted on March 20, 2017 at 9:34 am
Lay's potato chips crowd-sources new flavors in an annual contest - but is it more marketing engine than product development innovation?
HitRecord: Paving the way for crowdsourcing in entertainment industry
Onaizah P
Last modified on March 20, 2017 at 9:19 pm
How HitRecord was able to build, nurture and monetize a community of creative artists
Transforming Government – Giving some power back to the people!
Andrew Banovic
Posted on March 16, 2017 at 3:31 pm
Utilizing technology, can we do a better job making decisions about the future of our country than our elected officials?
Quora – Capturing the World’s Knowledge
pvuong
Last modified on March 19, 2017 at 5:01 pm
About Quora Quora is a question and answer site, where anyone can sign up for an account and start posting questions or responding to questions posted on the site. The company’s mission is to “share and grow the world’s knowledge.” It [...]
De Correspondent: member-based journalism
Daniel C
Last modified on March 21, 2017 at 12:26 am
In 2017, the Dutch online newspaper “De Correspondent” reached a new milestone: 50,000 paying members1. Even though only 4 years old, the new venture is already rivaling the biggest newspapers in digital users5. Their secret? Building and sustaining an active, [...]
#KissandTell: Lulu’s Failed Attempt to Crowdsource “Dating Intelligence”
Libby
Last modified on March 11, 2017 at 11:30 pm
Lulu created a community where five million women were willing to “rate” their dates. In a world where online reviews guide everything from hiring a handyman to picking our pizza, where does the wisdom of crowds cross the line?
JD Equity Crowdfunding Platform: the Challenges It Has Been Facing
Yao
Posted on March 20, 2017 at 9:38 am
Is crowdsourcing a solution for everything? What could go wrong in equity crowdfunding?
Zooniverse: Scientific Research through Crowdsourcing
Bipul Sinha
Last modified on March 20, 2017 at 5:37 pm
Zooniverse allows the general public to analyze scientific data and allows faster solving of big scientific problems.
Thoughts on Utilizing Crowds to Disrupt the Airline Industry
Brandon K
Posted on March 20, 2017 at 12:20 am
Flying on an airplane is a highly individualized experience that seems to disregard the value of the opinion of the customer. This post brainstorms some ideas for leveraging the power of the crowd for airlines.
3: Kaggle’s Krowd Woes
AC
Posted on March 19, 2017 at 5:09 pm
Kaggle’s recent acquisition by Google casts doubt on the viability of crowd-sourced expertise as a service.  What went wrong?
Impact Guru: Crowd funding for your need
Venkat
Last modified on March 22, 2017 at 12:39 am
Are you one of the following in the need of money: NGO raising funds for its operation, an individual trying to figure out the medical expenses, or a startup looking to raise capital, Impact Guru is there to help.
Ben & Jerry’s Taste for Crowdsourcing
Bonnie Cao
Last modified on March 30, 2017 at 10:22 pm
How does crowdsourcing help create your favorite ice-cream flavor?
Zhihu.com, bridging the gap of growing knowledge sharing demand in China
Cathy
Posted on March 17, 2017 at 6:11 pm
Zhihu.com a dominated online player in China's knowledge sharing economy
Yelp: Eating with the Crowds
meghana
Last modified on March 21, 2017 at 9:18 am
Yelp has helped create and grow the local business space. Can it remain a market leader in an increasingly specialized space?
PatientsLikeMe – Crowdsourcing patient platform for healthcare
changeme_43
Posted on March 20, 2017 at 4:04 pm
Crowdsourcing platform empowers patients to take a greater role in advancing health
Unilever – Crowdsourcing Sustainability
dturenshine
Posted on March 19, 2017 at 10:46 pm
Can Unilever effectively utilize its consumers to reach its lofty sustainability goals?
OpenBazaar: Using the power of blockchain crowds to disintermediate Amazon
Erik K
Posted on April 12, 2017 at 10:59 am
To what extent will blockchain peer-to-peer crowds like OpenBazaar disintermediate the likes of Amazon?
Amazon Studios: Using Crowds to Find Their Next Hit
HBSstudent11
Posted on March 20, 2017 at 3:09 pm
Amazon Studios is disrupting the traditional film and TV development process by letting crowds submit scripts and help pick their next productions.
Boaty McBoatface and the “Wisdom” of Crowds
Nicolas II
Posted on March 20, 2017 at 11:30 am
What happens when crowds lead you places you don't want to go?
99designs: Logos, Web, Graphic Design & More
DmitryDIGIT
Posted on March 20, 2017 at 5:14 pm
The #1 marketplace for graphic design, web design and other design contests
Redbubble : Targeting a Worldwide Artist Crowd
changeme_47
Posted on March 20, 2017 at 5:01 pm
A 10 year effort to foster a worldwide on-demand artist marketplace and community
Financing and Consulting for Low-Income Farmers
Techie
Posted on March 20, 2017 at 5:36 pm
A new vision on how to help small farmers rise to the next level through technology.
[Option 1] SportsMed – Capturing knowledge of global medical community for sport related injuries
Katarina
Last modified on March 13, 2017 at 11:33 am
SportsMed uses the expertise of global medical and sports enthusiasts’ community to help patients diagnose their problems and undergo the right treatment plan.