Data and Analytics as Digital Assets

April 2017

April 2017

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

  • What does the usage or analysis of data create value for the company? How is it different from its competitors?
  • What does the company capture value from data and analytics? How is it different from its competitors?
  • How did it get to where it is now? What challenges did the company have to overcome? What challenges and opportunities do you anticipate for the company in the future?
  • For companies that failed to grow data-driven business models, what are the root causes for such failures?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post to make your contribution. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Responses (97)

Big Data and Retail
Megan Trout
Megan Trout
Posted on April 3, 2017 at 12:00 am
How Target used predictive analytics to identify pregnant customers and why it matters for retail
The Theranos Debacle
Techie
Posted on April 4, 2017 at 6:59 pm
How this healthcare Unicorn fooled many in the Valley with little science and big marketing
Google Maps – the most expansive data machine
Anish Nahar
Anish Nahar
Posted on April 5, 2017 at 9:29 am
Over the years Google Maps have collected Billion of bytes of data to map the entire world. Increasing penetration of GPS-enabled smartphone has fueled Google's appetite for data even further and it is putting all that data to good use.
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