Competing with Data Challenge

April 09, 2018

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

  • What does the usage or analysis of data create value for the company? How is it different from its competitors?
  • What does the company capture value from data and analytics? How is it different from its competitors?
  • How did it get to where it is now? What challenges did the company have to overcome? What challenges and opportunities do you anticipate for the company in the future?
  • For companies that failed to grow data-driven business models, what are the root causes for such failures?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post at  Please create appropriate tags for your post. Please also respond to and comment on three other posts before class. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Responses (85)

23andMe: Creating too much value from data?
Posted on April 9, 2018 at 2:32 pm
23andMe is one of Silicon Valley’s latest unicorns – now valued at over $1B with over $491M in venture capital investment. While they provide a valuable service to consumers, should we be wary of handing over this immensely personal data?
Netflix: Disrupting creation with big data
Posted on April 9, 2018 at 4:30 pm
Netflix was founded back in 1997 with the aim to disrupt video store with a new business model, DVD by mail. Since its inception, Netflix business model has shifted drastically. Today the company is valued at over USD 128 billion [...]
Adobe: Automating Marketing Campaigns
Posted on April 9, 2018 at 11:31 am
Adobe is using analytics and artificial intelligence to recommend all elements of marketing campaigns: what content to use, what channels to use and how to time the campaign. Critically though, the AI is dependent on historical data to inform future [...]
Vitalitydrive: Improving your driving
Posted on April 9, 2018 at 5:30 pm
South African insurance company Discovery reduces claims cost 11% by helping its insurers drive better ... and save up to 50% on fuel in rewards!
Data is King
Posted on April 9, 2018 at 5:30 pm
King is a video game development company that specializes in casual mobile games. The company's commitment to data collection and utilization helped it generate roughly $2 billion in 2017 and have kept its most popular game, Candy Crush Saga, as [...]
Robo Advisors and the business of automated advice
Last modified on April 9, 2018 at 2:49 pm
Roby advisory (“robos”), are low-cost automated investment platforms that utilizes mathematical algorithms to support investment decisions and create diversified financial portfolios. Analysts predict that by 2020 broadly defined robo advisory services are expected to manage between $2.2 to $3.7 trillion [...]