Competing with Data Challenge

April 09, 2018

Read The Full Prompt

In this module we have examined how data and analytics can be utilized in organizations of all types. For this assignment, please choose a company that uses data in a creative way to drive value creation, capture or operating model and then describe:

  • What does the usage or analysis of data create value for the company? How is it different from its competitors?
  • What does the company capture value from data and analytics? How is it different from its competitors?
  • How did it get to where it is now? What challenges did the company have to overcome? What challenges and opportunities do you anticipate for the company in the future?
  • For companies that failed to grow data-driven business models, what are the root causes for such failures?

Please try to use data and analytics to illustrate your arguments when possible. Create an approximately 500-750 word post at  Please create appropriate tags for your post. Please also respond to and comment on three other posts before class. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Responses (85)

Nest: One step closer to creating our modern-day JARVIS
Posted on April 9, 2018 at 5:43 pm
With Marvel Studio’s first installment of Iron Man in 2008, I have fantasized about my very own real-life JARVIS. Google has for years taken steps that seem to be bringing us closer to our own version of that reality, most [...]
Toutiao – Will Machine Learning take out humans out of the equation?
Last modified on April 10, 2018 at 12:06 am
Toutiao started out as a news aggregating platform that leverages machine learning to provide customized content to the reader. Nevertheless, today with a valuation greater than the combination of NewsCorp and New York Times and more than 100 million Daily [...]
AMEX – Providing Data Driven Insights for Businesses
Last modified on April 9, 2018 at 5:56 pm
American Express took a new step forward in data analytics in November, 2017 when they launched American Express Advance, a state of the art, predictive analytics marketing platform for business clients.
Flatiron Health – solving cancer through data analytics
Saurav Patyal
Last modified on April 9, 2018 at 5:39 pm
Flatiron Health is using data and analytics to tackle cancer, which it believes cannot be “solved” by just the healthcare community – it needs the technology industry as well. Therefore, since Flatiron started in 2012, it has grown to nearly [...]
Gap Inc.: Bridging the Gap between Data & Fashion?
Last modified on April 9, 2018 at 11:52 am
In early 2015, Gap Inc. CEO Art Peck fired all of the company’s creative directors, claiming they were “false messiahs” for the company. Instead, Peck wanted to move the company to a decentralized data-driven approach to design and product development [...]
How does Electronic Arts keep players hooked?
Last modified on April 9, 2018 at 5:38 pm
The gaming industry has faced significant changes and disruption in the past few years. As one of the world's biggest publishers of video games, how is EA responding to the challenges?
Curtis Christensen
Posted on April 9, 2018 at 5:32 pm is combining cutting edge DNA testing with Family Trees to create and unlock value.
Glow: Where Data Meets Baby-Making
Last modified on April 9, 2018 at 5:58 pm
You use your phone to hail rides, to order food, to fact-check the outlandish claims your friends make during dinner conversations... can your phone also help you get pregnant?
This Call May be Monitored to Help Us Help You
Posted on April 9, 2018 at 2:14 pm
Can algorithms really make us more empathetic? Cogito is using machine learning, data, and nudges to keep us all from pulling our hair out when contacting customer support. Co-founder Joshua Feast: “in some ways, we think of ourselves as a [...]
Minority Report IRL: Palantir and Predictive Policing
Posted on April 9, 2018 at 5:48 pm
Palantir started as a data mining company focused on intelligence and defense, but has expanded in the past 15 years to be among the largest unicorns in the country, working in local government, financial services, and beyond