Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication and 3D printing to disrupt the automotive industry.

Digital Innovation and Transformation is a new Harvard Business School course designed to equip students to confidently help conceive, lead and execute digital innovation initiatives. To enrich the course experience, Professors Zhu and Lakhani have elected to use this platform for assignments. The goal of using Open Knowledge is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.

We invite you to read more and dive in by adding your own thoughts through contributions and comments.

Assignment Prompts

February 01, 2018

Digital Winners & Losers

February 01, 2018

Read The Full Prompt

Digital technologies are upending many industries and companies. Think about Uber’s impact on the taxi business or Spotify’s impact on music downloads and the record industry.

For this assignment, we would like you to identify companies/organizations that you think are winning or losing. Just work on either winners or losers. Please focus on just one organization. Tell us why they are a winner or loser. Discuss elements of how they create and/or capture value that is leading you to call them a winner or loser.

Create an approximately 500-750 word post to make your contribution on digit.hbs.org by 6pm on Feb 1. Please create appropriate tags for your post including if it is a “winner” or “loser.” Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Selected posts will be discussed in class and also featured on the HBS Digital Initiative website.

Please prepare a 2-3 min summary of your blog post before class.

Featured Responses

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Amazon | To Go Or Not To Go
Juan
Posted on January 31, 2018 at 11:43 pm
Amazon has been one of the clear winners in the digital age, but will it also win in the grocery shopping space? Or will it be forced to share its technology and level the playing field?
Fitbit: From Winner to Loser
Pumchanut
Posted on January 31, 2018 at 5:44 pm
The rise of wearable technology began in 1975 when the first calculator watch was launched by Pulsar. Over time wearable technology started to improve. In 2008, Fitbit takes wearable technology to the next level. The company’s CEO James Park has [...]