Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication and 3D printing to disrupt the automotive industry.

Digital Innovation and Transformation is a Harvard Business School course designed to equip students to confidently help conceive, lead and execute digital innovation initiatives. To enrich the course experience, Professor Greenstein have elected to use this platform for assignments. The goal of using Open Knowledge is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.

We invite you to read more and dive in by adding your own thoughts through contributions and comments.

Assignments

Innovative Platforms

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Digital technologies give rise to a variety of platforms. Uber matches drivers and riders. iTunes makes apps available for iPhone users.

For this assignment, please identify companies/organizations that you think have an innovative platform. Why are they innovative? Discuss the function of the platform, two or three interesting elements of the platform, and highlight the value creation of the platform. If you have room, feel free to make observations about aspects of the value capture strategy, but do not make it central.

Create an approximately 500-600 word post to make your contribution by Sunday, February 24 at 8 p.m.

Please also respond to and comment on three other posts per module. Your comments are due Monday, February 25, at 10 a.m. Feel free to use graphics, data, videos and links to other sites to corroborate your points.

Selected posts will be discussed in class and also featured on the HBS Digital Initiative website.

Please prepare a 2-3 min summary of your blog post before Monday’s class.

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Android, Not Just an Operating System
NogaRa
Last modified on February 18, 2019 at 11:43 am
With over 2 billion monthly active users in 2017, Android is the largest mobile operating system in the world. But far beyond that, Google’s Android has managed to become one of the most innovative platforms worldwide.
Collaboration not Competition: Shopify’s eCommerce Platform
PC
Posted on February 17, 2019 at 2:40 pm
Three key features of Shopify's eCommerce platform are mutually reinforcing and create strong network effects for the company. In addition to driving growth for both Shopify and its merchants, these features also enable Shopify to collaborate with other players in [...]