Firms today are establishing market leadership by mastering digital innovation. For example, the traditional "Mad Men" advertising agencies now have to be able to blend digital products and services with creative strategy. Amazon is as much a retailer and supply chain powerhouse as it is a digital innovator. Similarly, the Netflix business model is heavily reliant on continuously building and enhancing digital products and services to compete against incumbents in the entertainment industry. Ford is realizing that its future competitors are likely to be Facebook and Google and not BMW and Toyota. Meanwhile, Local Motors, an HBS-alum led startup, is using crowdsourcing, digital fabrication and 3D printing to disrupt the automotive industry.
Digital Innovation and Transformation is a new Harvard Business School course designed to equip students to confidently help conceive, lead and execute digital innovation initiatives. To enrich the course experience, Professors Zhu and Lakhani have elected to use this platform for assignments. The goal of using Open Knowledge is to stimulate deeper conversation, cross-pollination between ideas, and inclusion of the global "digital transformation" community.
We invite you to read more and dive in by adding your own thoughts through contributions and comments.
In this module we have examined how firms can leverage digital technologies to harness the power of collective intelligence from the crowds to create value and capture value. For this assignment you have three options:
1 – Pick one industry where no firms have leveraged crowds, and come up with a crowd-based business model that may potentially transform the industry. Describe how you plan to create and capture value. Explain why the crowd will participate, and why your crowd-based model is better than the current model employed by the incumbents.
2 – Describe a company that is using crowds (external or internal) in an innovative manner. Describe how they incentivize participation and manage the crowd. What are the challenges? Describe how value creation and value capture occur, and the growth potential of this business.
3 – Companies often struggle with crowds as well. Describe failed crowdsourcing efforts and explain how and why the company failed. Given what you have learned in the course, what would you do differently?
Create an approximately 500-750 word post at digit.hbs.org to make your contribution by 6pm on March 26. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module before class. Feel free to use graphics, data, videos and links to other sites to corroborate your points.
Even as a late entrant to a network effect heavy business, Adam D'Angelo was able to amass an impressively large and high quality crowd based answering platform... but can he turn it into a revenue generating business?
One consequence of the digital transformation is that platforms are becoming increasingly prevalent in today’s economy.
For this module please pick ONE company/organization and discuss how it creates and captures value in platform markets:
Issues you may want to address (feel free to consider other related issues not listed below):
How to scale up platform businesses?
How do various factors such as local/global network effects and multi-homing affect competitive dynamics in platform markets?
When can an entrant take over market leadership when competing with an incumbent in a platform market?
How can product/service-centric firms grow into platform-centric firms?
How do firms cooperate and compete with powerful platforms when they serve as complementors and partners of these platforms?
Create an approximately 500-750 word post to make your contribution on digit.hbs.org by 6pm on March 5. Please create appropriate tags for your post. Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.
Note: Since our third module is on crowd-based business models (business models that leverage collective intelligence from a large number of users), please do not pick crowd-based companies such as Kickstarter and Threadless for this OK blog post.
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Digital technologies are upending many industries and companies. Think about Uber’s impact on the taxi business or Spotify’s impact on music downloads and the record industry.
For this assignment, we would like you to identify companies/organizations that you think arewinningorlosing. Just work on either winners or losers.Please focus on just one organization. Tell us why they are a winner or loser. Discuss elements of how they create and/or capture value that is leading you to call them a winner or loser.
Create an approximately 500-750 word post to make your contribution ondigit.hbs.org by 6pm on Feb 1. Please create appropriate tags for your post including if it is a “winner” or “loser.” Please also respond to and comment on three other posts per module. Feel free to use graphics, data, videos and links to other sites to corroborate your points.
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